DataCRM is the leader Customer Relationship Management software in Latin America.
I created a landing page for the re-launch of their mobile app that highlighted the product's features. I worked with bright colours and illustrations to create a welcoming feel and to help update the brand.
Logo Design & UX/UI
Ciircle is a social platform that enables users to crowdfund for their friends and family special occasions such as birthdays, weddings, engagements, etc.
The aim of this project was to create a simple but memorable design, focusing on the company’s friendly and fun personality. The colours and typography were selected to give the brand a caring, trustworthy feel.
I used a minimalistic design approach to the UI, including icons and featuring images prominently.
Logo and branding
General Jym specialises in roasting and blending gourmet Costa Rican coffee. They contacted me to work on the company's rebranding, creating a new logo and packaging.
I got inspiration from the hessian coffee bags from Costa Rica and used a distressed effect to give the logo a "stamp" look. The 5 stars represent the General and the typography reinforces the military theme.
Powerful Choices Counselling
Logo and Corporate Identity
The client contacted me to create a logo for his new counselling practice. The focus of Powerful Choices Counselling is on the needs of boys, adolescents and men in the context of their family and community.
For the logo, I worked with the idea of 2 diverging paths representing choices, that at the same time can be read as a stylised person lifting arms as a sign of empowerment. The colour palette includes shades of green because they're considered masculine colours but are also soothing tones. I added accents of orange to give it a more vibrant, youthful feel. The typography has been selected to be inviting and friendly.
I also created a brochure, letterhead, business card and other materials as part of the new visual identity.
NXT Commerce was an e-commerce platform. They were a new company and needed a website to reach out to potential partners and future clients, introduce the platform and provide their contact information.
The colour scheme is mostly monochrome to represent it tech nature, with accents of orange that tie it up to the logo and give the visitors the sense of their brand.
Adventures in Baja
Logo and Corporate Identity
Adventures in Baja is a tourism company based in Cabo San Lucas, at the southern tip of Baja California Sur, Mexico. They offer bespoke scuba diving instruction and tours, overland tours and sailing trips.
Their target clientele is mainly foreign tourists who are prepared to spend more money for a higher class service.
The logo represents the sea and land wildlife characteristic of the region. I worked with a stylised whale shark and cardón cactus to represent each.
I used simple silhouettes to create an icon that gives the audience a clear representation of the company’s identity, without the need to use text. The curves and diagonals represent action, dynamism, adventure.
It's elegant yet bold and fun, and it can appeal to both business class travellers and young tourists.
Swingin is a geolocation-based shopping app that works with iBeacon technology. It gives the user points as soon as they walk in a store, that they can later redeem for gift cards and vouchers.
The target audience is big retailers, who have products on the shelves and are willing to pay an extra fee to reach out to more customers in-store and encourage them to interact with their products via scanning.
I worked with a with a clean style and a simple colour scheme to keep the website friendly but focused on creating a trustworthy feel. The layout aims to highlight the app top features and the images illustrate the product in context.
HIV Prevention Toolkit – OWH
The Cloudburst Group contacted me to work on “The HIV Prevention Toolkit: A Gender-Responsive Approach”, a HIV-prevention program for women and adolescent girls that they developed with the U.S. Department of Health and Human Services Office on Women’s Health (OWH). The Toolkit is designed for health departments, clinical staff, academics, program planners, managers, and community providers involved in HIV-prevention.
My role in the project was to redesign pre-existing materials and to create new training manuals that are visually engaging but have a great focus on accessibility, fully compliant with Section 508 standards.
Complete toolkit, guide and training manual are available here.
Mobile iOS app - UX/UI
Trolley Saver is a productivity app targeted to young women who want to save money during grocery shopping.
I worked on the redesign their existing app, creating a user interface that reflected the target audience and implemented UX improvements.
I regularly collaborate with the Crush Campaigns team creating high converting ads that run across multiple platforms like Google, Facebook, Twitter, Instagram and more.
Interview IQ is a successful employment consultancy that offers workshops, training, career counselling and brand, social media & content marketing strategies.
I produced various marketing materials for their site, social media and online training courses, effectively attracting the correct target audience achieving a high rate of click through and ongoing interest.